Strategic Marketing research & planning

People today are increasingly over-stimulated.

Getting through is harder than ever and spending more or shouting louder doesn’t work.

Brands need to focus on their essence. They need to find, and bare, their true brand soul.



Uncover the soul of your brand with classic and cutting edge research and strategic development techniques that lead to powerful, goal-surpassing marketing programs.

Whether you’re seeking to build a brand or reinvigorate one – grow the market or get a bigger share of it – drive (virtual or real-life) event participation  – reward high value customers – generate buzz – gain distribution – solicit donations. . . or just identify and define optimal marketing goals . . . Wolfe’s thoughtful research and planning puts your brand at the head of the pack, with:

  • Insightful market research, brand audits and online intercepts
  • Illuminating brand positioning and identity studies
  • Actionable advertising, promotion and customer relationship strategies
  • Inspired creative briefs, media plans, and content creation/distribution tactics
  • Energetic project management that brings strategies to life: leading teams and talent in Creative, Media, Production and Digital Development


Contact Susan Wolfe to find out how Strategic Marketing Research & Planning can activate your brand soul – and power your business goals.